Get SMART when it comes to setting strategic goals

“S” is for “specific”; identify the who, what, where, when and why of each goal. “M” is for “measurable”; select metrics to track progress. “A” is for “achievable”; choose goals that are neither too hard nor too easy. “R” is for “relevant”; every goal must support a stated strategic plan. Last, “T” is for “timely”; apply feasible timelines to each goal. We’d be happy to explain further and offer other ideas.